About Velocity Sales Lab

We help SMEs find and train the next generation of sales engineers — fast.

Meet Our Team

Velocity Sales Lab is a partnership between Des Gaeney and Mark Moore, combining decades of experience in technical sales recruitment and accelerated learning. Together, we offer a turnkey recruit-and-train programme to help UK engineering SMEs build high-performing sales teams from graduate talent.

Mark Moore

Founder

Mark is a qualified engineer who moved into technical sales after graduation and eventually into sales training. He’d spent years delivering training in the UK and Australia – including for large firms such as Apple, McKinsey, Capgemini, National Grid and KPMG – with a unique focus on helping people learn faster and more effectively.

Mark has trained many people across his career, but the graduate market is a favourite: driven, curious learners with a real hunger to succeed.

Des Gaeney

Founder, CEO

Des has been recruiting sales engineers for over two decades. After working for a graduate sales training company, he set up ETS Technical Selection in 2003, focusing on engineering and technical sales roles for UK SMEs.

The challenge? Many SMEs didn’t have internal training to support those graduates – which meant great candidates weren’t being hired.

Meeting Mark changed that.

“I’ve always been passionate about early-stage career recruiting because it’s all about understanding what makes someone tick — not just what’s on their CV. You’d be amazed at the talent in this market. Probably less than 1 in 50 people we evaluate is truly right for a trainee sales role.”

Ready to build a stronger, faster, more confident Sales Team?

Book your free 20-minute diagnostic call and let’s map out what’s possible.

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